If you’re looking for a solution to build your website, you’ve likely compared the WordPress platform to other custom solutions. Even though some voices argue that custom websites are superior in terms of SEO, data and experience tell a different story. In this article, you will discover 5 surprising reasons why WordPress proves to be the undisputed champion of SEO.
1. Out-of-the-Box Optimization
Once you initiate the WordPress platform installation process, you benefit right from the start from pre-configured SEO features, ready to use. Without the need for any plugins or complex settings, WordPress generates search engine-friendly URLs, provides options for permalinks, and produces a clear and optimized site structure.
2. Extensive Range of SEO Plugins
There is no other platform that offers such a wide range of SEO plugins. From Yoast SEO to All in One SEO Pack, these plugins allow you to customize every aspect of SEO, giving you flexibility and power. Moreover, most of these plugins come with recommendations and step-by-step instructions, which is extremely helpful, especially for beginners.
3. Constant Updates
The algorithm used by search engines is in continuous evolution and undergoes constant changes. The WordPress platform benefits from regular updates to adapt to these changes and efficiently respond to the constant changes in search engine algorithms. This means that by using WordPress, you ensure that your website is always up-to-date with the latest SEO practices.
4. The Community
One of the most significant assets of the WordPress platform is its vast community, consisting of talented developers, SEO experts, and enthusiastic users. With the help of this active community, users have access to a continuous source of information, advice, tips, and solutions to manage any SEO-related issues they may encounter.
5. Clear and Mobile-Optimized Structure
In general, most themes available for WordPress are designed with a ‘responsive’ design, which means they are ready to adapt and function optimally on mobile devices. Considering that a significant percentage of web traffic comes from mobile devices, having a site optimized for them is crucial for SEO.
With its native features, a wide range of available plugins, and an active and engaged community, the WordPress platform provides you with all the resources you need to dominate the world of SEO and strengthen your online presence. Through its native functionality, variety of plugins, and an active community, WordPress offers you all the tools you need to excel in the world of SEO.